Wellness goes Mainstream: From White Lotus to Global Retreats,…

Wellness goes Mainstream: From White Lotus to Global Retreats,…

ByKumar BahukhandiJan 13, 20266 min read

Wellness is no longer just a whisper. It’s roaring across screens, spas and skies. Netflix’s The White Lotus created a new trend of turning wellness into cultural escapes whilst conversations around gut cleansing, sound baths dominate social conversations. New wellness centres, clinics are sprouting like wildflowers and wellness bookings surge…

McDonald's Merry Meal's Socks Sparked Festive FOMO

McDonald's Merry Meal's Socks Sparked Festive FOMO

ByKumar BahukhandiJan 12, 20264 min read

McDonald’s India (West & South), owned and operated by Westlife Foodworld, witnessed an overwhelming consumer response to its limited-edition Santa Socks, launched as part of the Merry…

Sansaar: India's First Home Furnishings Brand to Go Global

Sansaar: India's First Home Furnishings Brand to Go Global

ByKumar BahukhandiJan 11, 20264 min read

Sansaar, from the house of D’Decor Exports, and Bru Textile’s Fabric Library have entered into a strategic partnership to introduce Sansaar’s premium home furnishing fabric collections to…

'You&Me': How a Survivor Initiated Digital Trend Turned Gratitude…

'You&Me': How a Survivor Initiated Digital Trend Turned Gratitude…

ByKumar BahukhandiJan 9, 20264 min read

Leading digital creators and thousands of users fuel organic reach and engagement Survivor led storytelling sparks conversations around blood stem cell donation   A survivor-led digital movement,…

Fashion Forward Tech: Ai+ Smartphone Introduces NovaWatch, a Smartwatch…

Fashion Forward Tech: Ai+ Smartphone Introduces NovaWatch, a Smartwatch…

ByKumar BahukhandiJan 7, 20264 min read

Ai+ today introduced NovaWatch, its smartwatch lineup that expands the brand’s connected device portfolio across safety, everyday health, and personal style. Launching in Q1 2026, NovaWatch reflects…

Rado Celebrates Togetherness with Katrina Kaif and Hrithik Roshan

Rado Celebrates Togetherness with Katrina Kaif and Hrithik Roshan

ByKumar BahukhandiJan 6, 20263 min read

For its new campaign, Rado brings together its two renowned global ambassadors – Katrina Kaif and Hrithik Roshan – in a visual creation where two worlds, opposite…